VETERAN MARKETING EXECUTIVE UNDERSTANDS YOUR MARKET
Andrea Knotts Bona, Founder and Managing Partner
Known for her leadership and collaboration skills, Ms. Bona has 20 years of multi channel marketing, branding and digital engagement, content development and publishing experience. As a consultant, Ms. Bona provides marketing and management consulting services to the trade association, nonprofit and government contracting market sectors. Creating sustainable marketing and communications strategies with quantifiable metrics to help clients leverage resources is a specialty, as well as integrating multi channel marketing with traditional communications channels and providing statistical data to help clients track results.
Leveraging her strategic knowledge of digital marketing, Ms. Bona frequently contributes digital marketing and technology articles to magazines and marketing blogs. In addition, she has written several highly regarded white papers on digital marketing in the association marketplace.
Previous positions include, vice president of marketing for the Independent Community Bankers of America, where she planned marketing strategy and deployed tactics for membership recruitment and retention campaigns, as well as creating targeted strategies to promote affiliate members' products and services to members. Ms. Bona was also vice president of strategic marketing for the Mortgage Bankers Association, where she spearheaded corporate branding and marketing strategy for all revenue divisions. Previously she was a consultant with McKinley Marketing Partners, where she led new product launches for pharmaceutical clients and developed tactical online marketing campaigns for Network Solutions. As a new media publisher at CTIA, Ms. Bona developed the association’s online brand strategy and ran the publishing division.
Prior to CTIA, Ms. Bona had a dual role as Vice President of Marketing and Communications at The Strategis Group, where she was responsible for the company’s global branding strategy, and as publisher for CommNOW.com, where she led the expansion of one of the first international online daily news companies. Ms. Bona manages the day-to-day business at One Orange Feather Inc., as well as its messaging, online brand presence and digital platform. She also manages the marketing consulting practice.
Ms. Bona has a BA in Communications and Sociology from James Madison University and resides in Alexandria, VA., and Hedgesville, WV.